Join the Omaken family

Head of Social Media

Opportunity in short: Early entry into ambitious Nordic scale-up, well positioned in the booming global esports industry. Highly experienced core team in place, NOK 150 million funding secured, and top-ranking elite teams acquired. Competitive compensation incl. equity.

Esports - a popular revolution

Do you want to work in a hyper-expansive industry with 500 million fans, professional teams battling for millions in prize pools, and annual revenues exceeding $1 billion? How about managing a global sports organization where the athletes, crowds, and stadiums are as real as they get, while the game itself is virtual? Esports has rapidly emerged from the underground and is now hitting the masses. In parallel venture capitalists, private equity, and other investment communities are fighting for the best opportunities, with esports businesses growing at record speeds. Sound interesting?

We are strengthening our content team with a creative Head of SoMe

As Head of SoMe in Heroic, you will play a central role in our content team, work closely with our content managers, graphical design, and video production team. You will be the overall responsible for managing our SoMe platforms, which is already well established and experiencing strong growth. We hope to attract an experienced, creative, and self-driven candidate with a proven SoMe track record ideally from esports, gaming, advertisement, media, or entertainment industries. You should be up to date on all major SoMe platforms including trends on platforms such as 9GAG, Reddit, and Twitch. Overall, you should have a genuine interest for expanding reach through development of high-quality content across our international target groups, hereunder both existing fans and new prospect followers.

Key responsibilities

  • Lead the Heroic SoMe team from idea through execution, hereunder planning, writing, and publishing of engaging esports content
  • Develop strong understanding of the gaming/esports scene and the Heroic brand identity
  • Create strategies to grow Heroic’s SoMe reach with short- and long-term objectives and KPIs
  • Increase frequency and quality of content, with clear differentiation from our competitors
  • Implement best practice SoMe processes incl. planning, production, quality control, & reporting
  • Strengthen profiles of athletes and influencers through hands-on planning & execution support
  • Stay updated on SoMe trends and coordinate with competitors & partners to grow engagement
  • Identify SoMe improvements through KPI analysis, trend-watching, creative partnerships etc.
  • Drive expansion into new promising channels e.g. podcasts
  • Expand our SoMe and content team in line with business needs
  • Develop identity and recognition as an engaging content creator behind the Heroic brand

Academic and professional background

  • Min. 5 years of working experience with proven track-record from social media management, hereunder managing creative/content teams


  • Relevant higher education within marketing, advertisement, SoMe, and digital channels
  • Experience with Adobe Softwares, such as; Photoshop, After Effects and Illustrator
  • Experience with analyst tools
  • Esports or adjacent industry experience, privately or professionally

Personal qualifications:

  • Passionate about content creation, SoMe trends, and communication
  • Strong interest for digital popular culture hereunder esports and gaming
  • Ambitious, result oriented, with strong appetite for growth
  • Structured, creative, innovative, and analytical
  • Proactive, self-driven, and pragmatic
  • Excellent communication skills, especially in writing and in production
  • Proven as leader with strong people skills and collaborative mindset
  • Comfortable with both direction-setting and hands-on execution
  • Fluent in English, and attracted to working in international environments
  • Driven by high speed, short deadlines, and direct results

What Heroic offers:

  • Established SoMe platform with ~700k followers and all-time views of ~150M across channels
  • Strong willingness to investment into the domain with ~40% growth last 4 months
  • Already strong established team with SoMe and media experts coming from esports
  • Early entry, hereunder the ability to impact our long-term direction
  • Secured funding and competitive salary
  • Dynamic and fun work environment, with people and culture as the pinnacle for growth
  • Opportunity to gain unique esports competency from “the inside”
  • Chance to travel to and cover the biggest international esports events
  • International environment; Nordics as our base and the world as our playground
  • Opportunity to position the Nordics at the top of a global competitive arena
  • Big screens, powerful computers, ergonomic gaming chairs, and free flow of energy drinks

How to apply?

  • Submit your application by email to:
  • Include your CV and a short cover letter / motivational letter in two separate attachments
  • Include your name and the role you are applying for in the e-mail subject field (Example: Application for Head of Social Media - John Handcock)
  • Our deadline for all applications is EOB Wednesday June 9th

For any questions regarding the application process please contact:

Sunniva Rudi


Phone: +47 917 55 336

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