PR-operatørene partners up with OMK!

“PR operatørene”, a Norwegian PR agency, enter into an agreement with Omaken sports. Together, we will put Norwegian esports on the map, and professionalise an industry that has been run by volunteers.

“PR operatørene”, a Norwegian PR agency, enter into an agreement with Omaken sports. Together, we will put Norwegian esports on the map, and professionalise an industry that has been run by volunteers.

- It was a no brainer for us when PR Operatørene showed their interest for out esports organization. We agree that the industry needs external experts to become more professional. Furthermore, we see PR and communication as an important step in the job of highlighting all the positive and healthy values in esports. These values are the foundation of this collaboration, says Omaken founder and Youtuber Joachim «NoobworK» Haraldsen.

Esports in Norway

Esports is becoming a solid money machine on a global level. Now we also see signs of professionalization in Norway. Earlier this year, the esports Association was established, a large sports hall is currently being built at the old Eldorado cinema and Omaken Sports is seriously on its way into the world elite. The latest in a series of industry professionalisation is the collaboration agreement between Omaken and PR operatørene.

- For me personally, it is important that we are something more than an esports team. Gaming was a salvation for me personally, and I hope that together with PR Operatørene we can create a community where everyone is welcome and where both sponsors, partners, athletes and fans feel that they are involved in something good, says Haraldsen.

Omaken Sports is not just about winning cash prizes in the gaming world. Joachim "NoobworK" Haraldsen is also known for using gaming as a tool for talking to young people about problems that they usually don’t talk about. He wants to continue with those type of activities to help the community.

A Norwegian Esports-adventure

The investment that PR Operatørene has chosen to make in esports is led by the creative director Eivind Hammer Myhre. He believes that esports and gaming are among the most exciting industries to enter right now.

- Esport and gaming is an incredibly exciting industry to step into for us right now. We already have several customers in the field, and we see that it is becoming even more popular to "get a piece of the esports cake" so to speak. This because young people are reached so widely through gaming. The fact that reaching young people also means that an extra responsibility is placed on those who are communicating, makes it even more exciting to work with. We wanted to enter a collaboration with Omaken and Joachim because we believe that he, as well as his team, can create a Norwegian esports adventure and be good role models. We want to be part of that, Myhre advocates.

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